Branding: Space at Hand
J.L.C. was chosen to name, position and promote a new self and portable storage company opening in southwestern Ontario. We helped the client determine the brand positioning and developed the creative strategy. We undertook the development of all the creative needed to launch the company: logo, Web site, stationery, building and truck signage, brochures and other collateral material.



We have the highest regard for J.L.C.'s professional relationship and have been particularly impressed by their strengths as follows:
- broad knowledge and research skills
- superb writing
- upscale creative
- timely responsiveness
- and Lorraine's outstanding project
co-ordination and lead skills."
David Bender, President
Branding: MSCM Chartered Accountants and Business Advisors
J.L.C. Group undertook the rebranding of Moore Stephens Cooper Molyneux to MSCM and positioned them to appeal to their target markets of small to mid-size public companies, and privately controlled businesses along with the families that own them. A new look, new positioning statements and new copy were developed in keeping with their revamped corporate identity that combined elements of the traditional and the progressive.

We were referred to J.L.C. Group to help us through the design process of our rebranding initiative. We immediately felt comfortable working with Lorraine and her Group, recognizing that they valued client service and professional excellence, and that they focused on detail as much as any firm of Chartered Accountants. Our marketing collateral, which is the outcome of their creativity and insight into our firm, has given us new effective business tools with a unique theme that we are proud to present to our clients. J.L.C. took the time to learn about our firm and then did so much more"Rosario Suppa, Tax Partner
Branding: Aeroquest International
J.L.C. Group is a vendor of choice for all communication and marketing initiatives. These have included the development of a corporate identity for Aeroquest International and their companies– Aeroquest Surveys, Aeroquest Optimal, UTS Aeroquest, Aeroquest Sensor Technologies– as well as annual reports, PowerPoint presentations, stationery, exhibits and collateral materials such as brochures, information sheets and folders.

Aeroquest has been impressed by the excellent service provided by J.L.C. Group. J.L.C Group has worked on numerous projects for Aeroquest including the global rebranding of the group... J.L.C. Group provides projects in a timely manner with the highest level of quality. We feel J.L.C. has offered more than just a product; they offer years of experience in the business to guide our company towards our branding goals, always keeping the big picture in mind."
Mandy Long, Senior Account Executive
Branding: Cedara Software Corporation
J.L.C. was asked to redevelop the Cedara brand and produce new collateral materials, trade show signage and a multimedia presentation within a tight budget and deadline. J.L.C. worked closely with the client to bring the project in on time and budget. The new collateral materials were created with a consistent look, with colour differentiating different types of communications pieces. A large display wall and 8 PODS were developed playing on the theme 'A Wave of Services'. Cedara was thrilled with the new creative.


