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Ad Campaigns

Stewart Title Guaranty

J.L.C. has been writing, designing and producing marketing and communications materials for Stewart Title since their launch in Canada in 2005. Stewart Title needed a unique brand established for the company here, in Canada, as the existing American branding was unsuitable for the Canadian marketplace. In addition, their goal was to "own" the legal professionals market for title insurance in Canada. J.L.C. has created annual advertising campaigns that have established the brand and entrenched Stewart Title as the Canadian title insurance company that supports and partners with legal professionals.

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quoteWe looked to J.L.C. for their expertise in creating advertising that was reflective of Stewart's image and reputation. Considering the title insurance industry is quite young, we were pleasantly surprised at how quickly they understood our product, our company and the industry. It enabled them to deliver work that was right the first time around".
Dimple Grewal,
Manager, Corporate Communications

Hanson Hardscapes

Hanson Hardscapes is a premier manufacturer in the landscape products industry. J.L.C. was commissioned to develop a series of print ads to run in trade publications. J.L.C. Group positioned Hanson as out of the ordinary with the "big cat" advertising campaign.

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Ministry of Transportation, Road Safety Office

J.L.C. Group was selected to create collateral materials for the Government of Ontario's Road Safety Office public awareness campaign. Working with the Ministry of Transportation and the Ontario Provincial Police, J.L.C. created Blackberry size handouts that were given to drivers roadside by the police. We also created awareness posters and a video to be viewed by drivers at Mr. Gas, Esso and Walmart locations. Finally, we developed a related animation for the Ministry of Transportation Web site.

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